Real work.
Clear context.
Selected past campaigns, shared without client names, logos or identifying creative. Each result includes the spend, timeframe and work behind it.
A service business.
The objective
Generate enquiries that could become paying clients.
The outcome
14 leads and eight paying clients from Meta ad enquiries during the campaign period.
What changed
- Corrected the pixel setup before launch.
- Built the campaign around enquiries.
- Aligned targeting with the intended customer.
- Measured lead volume and cost per lead.
Client conversion also depends on sales follow-up. Acquisition cost includes ad spend only, excluding management fees and other costs. Revenue is not reported.
An online retail business.
The objective
Generate product purchases with reliable measurement.
The measurement issue
Purchase events were firing before checkout was completed, so the signal needed correcting.
What changed
- Installed and connected the Meta pixel.
- Corrected the purchase event trigger.
- Focused campaigns on a specific collection.
- Used campaign performance to guide optimisation.
All reported orders came through Meta ads. Order count and cost per order are approximate. Cost per order includes ad spend only, excluding fees and other costs. Revenue, margins and ROAS remain private.
The goal
We agree what the campaign needs to achieve.
The measurement
We check the actions being counted.
The next decision
We explain what the results mean for the plan.
What would progress look like for you?
Let’s discuss your objectives and the scope that would support them.